Customer counts are millions in India but selling to all of us can be a real big challenge. The innovation which was solely made by big tech companies for India first to set up their base and a mark in India.
That’s where global companies come up with India inspired innovation.
1. Google
Google has a wide range of products to chose from. It has also launched a few of its products for India first.
Neighbourly:
An App to ask or text a question anything you want to know from where to get a tyre fixed to buying pencils around you. Get recommendations from friendly neighbours in English and eight other languages. The App is currently available in Mumbai, Jaipur, Ahmadabad, Coimbatore, Mysore, Vizag and Kota.
Aero:
In Bengaluru and Mumbai, you can order from local restaurants or get electrician or plumber on Google’s Aero App. The App provides most of the services.
Its Google’s first experience in home services and delivery launched without fanfare.
TEZ:
Mobile Payments service Tez was built for India on the Government UPI platform last year. It’s now been rebranded as Google Pay to take it to the rest of Asia.
Tez became a huge hit in a few days.
Uber:
Panic Button:
After a rape in Delhi and complaints about drivers misbehaving with passengers, Uber added a Panic button and tracking facility, only in India.
Cash:
Cards were the only way to pay for Uber until it came to India. It introduced cash payments for India, then for the World.
Lite:
A 5MB version of the App, stripped of the map and small vehicle, brought down App size for Indian phone with limited storage. There is also a web-based version for basic smartphone and an offline feature for limited network areas.
All these changes because India is Uber’s second largest market in a number of trips after the US, and India specific initiatives are the only way to grow and to counter Indian made Ola Cab.
Amazon:
Two big dogs Flipkart and Amazon are fighting hard.
App Revamp:
Shifted focus from Apple to Android and stripped App of voice and image search, bringing down the size to 2MB for a market where a customer uses less memory phone.
Shop For You:
The staff of offline stores in tier 2 and tier 3 cities are trained to help customers shop on Amazon.in and earn a commission.
All this because India is expected to have 500 million e-commerce users by 2022. Amazon and Flipkart are in the race to win them as well.
WhatsApp:
The number of contacts to which you can forward messages reduced to 5.
Fake News is getting spread with those message and Government telling the company to rein in forwards. At over 200 million users, India is WhatApp’s biggest market, and it can’t afford PR nightmare.
