Atmanirbhar Bharat, As 65% Surge In Sale Of Sex Toys Post Lockdown

The world is witnessing a downslide economy in every industry. There is one industry that has seen a boom — the sex toy industry. As the people are forced to stay inside many have started experimenting more with their bodies.

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India’s appetite for adult sex products has spiked 65 percent post COVID-19 lockdown. Male pumps, female massagers and lubricants are on top of the sex-need according to the fourth edition of India Uncovered. Insightful Analysis of Sex Products Trends in India, a report curated by ThatsPersonal.com, India’s leading sexual wellness destination.

Maharashtra grabs the top spot for sale of sex toy products, followed by Karnataka and Tamil Nadu. Amongst cities, Mumbai remains the biggest buyer followed by Bengaluru and New Delhi. Pune and Chennai are on 4 and 5th spots respectively.

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Nokia 3310 is a device used as a sex toy (vibrator) by the number of women in India.

Lucknow has emerged as the top tier II city in the purchase of sex toy followed by Jaipur, Chandigarh, Indore and Nodia in the top 5. Panipat, Shillong, Puducherry (Pondicherry) and Haridwar are some of the prominent Tier III cities.

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Men comprise 64 percent of the total buyers. However, the cities Vijaywada, Jamshedpur, Belgaum, and Jabalpur have more female buyers than males. Also, after 45+, its women who are interested in exploring sexual challenges while men are in limited number.
There has been a 24% growth in the category related to LGBTQ and the most bought sub-category of products is Anal Toys. The analysis in the fourth edition of the survey was done after a trend study of over 22 million visitors, and 3,35,000 products sold online.

Cover image source – left, right