Ordering food through your phone with your fingertips looks so simple. Open the app, search for the restaurant order the food and get delivered at your doorstep. Just going a few years ago this was not the case.
None of these delivery apps was even introduced. Zomato was there just like a restaurant finder and Swiggy doesn’t exist. Food Panda was there with no users. Looking at the current situation and the online world which grew in the last 2-3 years has completely changed almost everything and specially food delivering services and the cab services. Like who doesn’t want work to do be done without moving.
Looking at the current scenario Swiggy is among the most popular ones among the apps that are competing in the market. Later comes Zomato, Ola acquired Food Panda and Uber eats just introduced in metro cities here in India covering very small and targeting popular areas and trying to set their base.
Restaurants Side:
Since the food delivering apps became popular due to the huge increase on the internet, the companies have there owned demands with the restaurant partners which they have to accept due to their good customer base.
Few restaurants deliver foods and will cost 10%-15% lower than the food delivery apps but can only cover nearby areas and these guys cover good ground and they even increase the amount to add into their commission by few percentages.
Even some restaurants don’t charge packing charges but they include it, all these dirty tricks destroys the reputation of these restaurants in the market. But the issue is Swiggy, Zomato give good business to the restaurants due to which they are forced to work according to their conditions.
Customers Side :
You are hungry. Switch to any of these apps, search for restaurants and didn’t find the ideal one so just shut it down. How many times did this happen to with you as well? Although I completely agree due to competition choices of restaurants have increased massively and fast.
Most of them don’t even have a good rating and are dropped automatically from the list. Only a few fit into the list but then comes the other issue different restaurants but same menu. You can’t eat the same item all days ordering from different outlets.
Options are increased but didn’t get any better. Flipping from one app to another just to find your favourite food and then later ending up without ordering. It is the same as reading a review of some gadget in different websites. It is all same everywhere, just the presentation changes.
Although these all are not enough then there are issues from delivery guys as well, sometimes they don’t even deliver the order. Food is not packed properly sweet dish gets converted into spicy and spicy to sweet all these though happen regularly. For any services, improvement needs to made consistently that is the only way to be successful.
